Black Card Gone Hurt Ya Tonight
Cali Bred recently got a chance to catch up with the Black Card Boys in studio and had an opportunity to chop it up with Dubb for a brief interview. Dubb mentioned that the highly anticipated video for Look At Ya would be dropping in this month.
Featuring appearances from YB the Rockstar, better known as Ya Boy, Yung Slap, and Soco Burns; Look At Ya was filmed and produced by none other than Paper Films in various locations around and within Downtown Los Angeles. The video for Look At Ya does an excellent job at depicting the street life of the notorious Downtown Los Angeles in the midnight hours.
Cali Bred would like to present the official video via YouTube.
The video has also been featured on hip-hop websites: World Star Hip-Hop, Hot New Hip-Hop, and We The West.
As far as new music from the Black Card Boys, be on the look out for:
Ya Boy’s The Fix 2 and Dubb’s Itz Dubb coming sometime this quarter
Soco Burns‘ Back to the Basics sometime in March
Sexology 101 from Dubb and Yung Slap dropping February 14, Valentine’s Day.
Change The Game | Black Card Music
Download: Dubb – Look At Ya (feat. Ya Boy, Yung Slap and Soco Burns)
Despite the two first linking up nearly four years ago on The Game’s Black Wall Street Journal, Volume 1, after finally setting aside the time to these guys out in the studio, it is obvious that “The Game” is far from over for Ya Boy and Dubb. It appears more as if Ya Boy and Dubb have “reset The Game.”
Driving through the streets of South Central, it’s easy to get caught up in the fear associated with the “hood,” as it has become accustomed. But here in South Central, off of the notorious Broadway, I must’ve stumbled across the stage over an unnoticed rock, better known as the Black Card Boys.
When initially arriving to the studio, I was greeted by the familiar faces of Soco Burns and Dubb, in addition to Yung Slap, with the shaking of hands followed by a snap. Shortly after arriving, in walked the Rockstar himself, Ya Boy, and other Black Card Boys, Cik.Mon3y, Nikko Raw, and Paper. Immediately after entering the studio, Ya Boy was ready to go, equipped with a Mac Book and a pen and pad. Like clockwork, Ya Boy, Dubb, Yung Slap, Soco Burns and Cik.Money laid down two brand new tracks for The Fix 2, what seemed to almost be, simultaneously.
Despite Black Card only being around for the last few months, the chemistry of BCB and their ability to vibe with each other has surpassed that of Ya Boy’s predecessor, Precise Music Group. The way these guys kick back in the studio, cracking jokes on one another, puffing on “Chester” and sipping Arizonas, with an occasional interruption from Dubb’s father here and there, the vibe and unity carries on their ability to continue playing “The Game.”
Soco Burns mentioned that this was the first time the Black Card Boys had been able to collectively get together in the studio, yet they still managed to write and record several songs on spot. Looping beats redundantly for what seemed like hours while writing twelve, sixteen, eighteen, and even twenty-four bar verses, they were rewarded with the accomplishment of defeating the beat. Commenting on each other’s versus with statements such as, “You went in on that one” and, “Oh, aiight nigga, I see you,” in addition to constant physical contact by shaking hands, I got a sense of the friendly competitive spirit amongst the Black Card Boys.
The members of Black Card Boys carry many different roles within “this game.” All members can actively play the role of a lyricist obviously, but when Ya Boy takes command as general and Dubb serves as a multitasking Lieutenant performing duties all the way from singing to engineering, it’s obvious why the cadets such as Soco Burns, Yung Slap, and Cik Mon3y have the ambition of attaining the high score, and leaving their name at the end for all to see.

The night eventually carried over into the morning, early enough to hear the rooster’s screaming, “Cock-a-doodle-do,” as we all grew restless. As this level in the game came to an end, Dubb put down the tools to give Cali Bred a few minutes to ask some questions. Below you will find the script of the interview between Cali Bred and Black Card Dubb.
Cali Bred:: So I guess to start; we’ve been hearing and seeing a lot about Black Card Boys and Black Card Music. Exactly who and what is it?
Dubb:: Black Card Boys is Dubb, that’s me, YB the Rockstar [aka] Ya Boy, Cik(Pronounced Sick).Mon3y, Yung Slap, Soco. That’s all the rappers. But you know, we got a gang of niggas that’s a part of the crew and doing other shit, like Paper, doing the films side of everything. That’s basically us.
Cali Bred:: What made y’all want to call the group, or if you want to even call it a group… Well I guess we should ask that first, what do y’all consider yourselves, a group, a coalition, whatever?
Dubb:: The thing is, it’s basically all of us together ’cause we all had our own little buzz. Me and YB was doing our own thing, messing with each other since we was messing with Game. We first met each other through Game, so we just clicked up from there. We kept in touch, and after the years, was just like, “Fuck it, let’s do it together!”
Cali Bred:: What’s the concept behind calling it “Black Card Boys”?
Dubb:: A Black Card is an American Express or Visa that’s a credit card. It’s a Black Card because of how much money you got, it’s like basically damn near unlimited money. People that [are] “stupid rich” got Black Cards, so that’s what we’re trynna get.
Cali Bred:: So, it’s something you strive for?
Dubb:: It’s motivation!
Cali Bred:: Now like you were saying, your past experience working with Ya Boy on Game’s Black Wall Street Journal Volume 1, how’d y’all manage to link back up?
Dubb:: We just kept in touch. Like I said, we just kept in touch over the phone. He was doing his thing, I was doing my thing, so we just brought it back together.
Cali Bred:: What current or up and coming projects is Black Card working on right now?
Dubb:: We’re working on this Ya Boy mixtape, The Fix 2. My mixtape is supposed to be coming out, Itz Dubb. Me and Slap got a mixtape coming out, Sexology 101 for the females. It’s coming out [on] Valentine’s Day [will be] hosted by Digital Product and Ill Will. Shit, we’re just working man.
Cali Bred:: What’s up with the new track, we know y’all did the “Look At Ya.” What was the motivation behind that in the studio?
Dubb:: Man, we were just going through the beats. We didn’t really have a beat to do. I just found that beat, and we just started vibing. As far as coming up with a song, most people always come with the hook, to vibe up off the hook. So we just came up with the hook,
“Haters trynna hide, but I seem ‘em right there
When I catch ‘em, I’ma whip, I’ma shoot em, I’ma kill ‘em, I swear
If you a sucker, you a buster, you a bitch ass nigga, beware
I’ma leave ‘em where he standin at, everybody gone stop and stare.”
and the bars just came as we just vibed together.
Cali Bred:: That’s what’s up. The video’s already recorded?
Dubb:: The video was shot by Paper. We’re gonna come out with it [the video] in 2010, hit ‘em with something fresh. All of us, you know, Black Card Boys. We [are] trynna run shit on the west. Really man, we [are] trynna fuck with everybody, but it’s either you get down or lay down man, period (And he laughs)! That’s all I’m saying.
Cali Bred:: Where’d y’all shoot the video?
Dubb:: We shot it downtown, in various spots. Allies, subways, this and that, a little bit of everything to show ‘em what L.A. is about.
Cali Bred:: So how does that fit in working with Ya Boy? Considering he’s from the Bay, bringing it all together for Cali.
Dubb:: That’s my big brother man. He reached out to me, you know, he’s doing it big. I had a song on the radio, buzzing, taking over, and you know, he was saw his little South Central nigga grinding. So he’s like, “This nigga work ethic crazy, so I gotta fuck with this nigga. This my young nigga.” And you know, that’s how it happen. My camp and his camp combined, and we [are] Black Card Boys, BCM, period. (Laughs again.)
Cali Bred:: What can the fans expect from Black Card Boys on an individual basis?
Dubb:: We all sound different, but all in a whole, I will say you will just expect good music. The West Coast has always had a stamp on it (searches for words), niggas always were stereotyped. And we bring something different to the West, like we actually can spit and make songs. There’s nothing we can’t do. It’s like you’re just gonna get a little bit of (stops himself), well a lot of everything, I would say.
Cali Bred:: What can the fans expect from Black Card Boys as a group?
Dubb:: This album, we [are] working on this album. This mixtape. Like I said, putting The West on the map, like how it’s supposed to be, and you know, give these old niggas they seat (Some more laughs). It’s time for us to stand up. Period!
Cali Bred:: To wrap it all up, in addition to Cali Bred Mag online, where can Cali Breeds keep in touch with y’all?
Dubb:: We got twitters… (Goes on to name off member twitter account. For the list of twitters, scroll to bottom of thread). You know, basically just keep in touch with us. Follow us, we’ll follow you back. Real nigga shit. BCM, BCB, HF, [and] you know me. Ya Boy, Cik, Soco, Dubb, Slap, Bald Head Paper (Laughs again). We get it in! Know what I mean?
Cali Bred:: It’s about four a.m. now, but we wanna say thanks for taking time out the studio session.
Dubb:: Much love. [We] appreciate it!
twitter.com/itzDubb
twitter.com/SocoBurns
twitter.com/YungSlap
twitter.com/CikDotMon3y
Monumental Beginnings

After keeping in close contact with Svperb, it’s official that they’ve continued to jump on the rundle and hit you with some more street fire. Over the weekend we had a chance to get with The Svperb Label for a brief interview about the brand, how things have been, and where they see things going. You get a strong sense of determination behind the Svperb philosophy and ambition that has embodied an Vunstoppable momentum, ready to take it to the next level.
First things first, where or how did you come up with the concept behind “SVPERB”/VNSTOPPABLE?
Superb came naturally to me when I was still in the blueprint stage of building a brand(name). I had a couple of names lined up and just felt right with Superb. All the elements you can find in this name were just right to me; it was short/concise, it stands out, it’s powerful, and very conceptual. “Unstoppable” was something I always carried as a slogan when I was heavily involved in music and production. If you put it together, the name is almost seamless. Superb Unstoppable.
What’s the significance behind the “V” replacing the “U” in Superb?
It serves many purposes. Primarily, the “V” stands for victory, which is a philosophy or message we like to portray through the brand. In our SVPRB logo, the V is underlined. This is also a graphic interpretation of the “Dethroned” tee from our fall 09 line where the pyramid is upside down. It symbolizes power and superiority by making a statement about dethroning another in their respective position of high power. Overall, it plays a role in reinforcing the way we are shaping our brand. It is very aggressive. However, the true and actual name is and will always be Superb, spelled with a “U”.
So after the drop of the first chapter of “The Superb Label,” how did things go?
I expected things to go very well but it far exceeded my expectations. We had a lot of retailers contacting us and a lot of blogs/online magazines supported the release as well. We’ve been told that we hit the ground running and that might even be an understatement. As humbly as possible, we surpassed a lot of upstarts and a lot of people didn’t really consider us as such and are now telling us “they can’t believe this is our first/second season”. We were beyond that level even though it was only our first season. It’s a very good thing to even have some of the accounts we already locked in during our first and second season and I’m grateful for that.
What inspired the “Lords of War” theme for the second chapter?
The first chapter was dubbed “Unstoppable” to introduce and present the brand as a momentum that will cause a collapse in the dam. Lords of War continue where the first season left off and complements the second release by stating, metaphorically, that we are of “high power”. We want to give the idea that our brand seeks permanence. A lot of kids start up small lines and they never get to see a second season; that’s not the case with us. We moved on to the next season so effortlessly and we felt that it was only right to name it such because we really are prevailing within the war (of everyone trying to penetrate the already over-saturated streetwear market). Next season, we’re building a fortress to keep everyone out in a sense that we are setting the new standard of how something should be started. That’s why were calling the third chapter “Colossal“.
Do you have any specific expectations for SVPERB 2010?
2010 is going to be a great year for Superb. We are slowly building a viable team. We’re looking to really cement the brand in so that it becomes synonymous with some of our more well-known friends and competition alike. I expect a lot of challenges but we’re going to try our best to perform well during the year.
So, what can the fans expect from SVPERB in 2010?
Expect to see a larger scale of distribution, an expanded range of product offerings (denim, cut-n-sew, etc.), great collaborations, a wider selection in styles, more colors, and more classic material. One more thing, fitteds. Yes, everybody is waiting on those.
Now we know you have a solid distribution chain in order, so to wrap it all up, where can Cali Breeds find the gear in store?
Currently, our production run is in very limited numbers. We were forced to actually shut out a lot of retailers who were interested in our current seasons so instead, we forward them to our spring 2010 offerings. But, you can buy everything at our online shop (http://www.thesuperblabel.com) or Karmaloop.com/Superb (will be active soon). If you are local to LA, you can hit up El Mercado . I also have a great relationship with one of our accounts in Arizona called Finally Made. So, if you’re in that area, hit them up.







Spaz Saturday: Chronicle IX
Download: Soco Burns – Lyrikal Murdarah
After murdering nine straight weeks of witty, lyrical freestyles, Soco Burns drops the last chapter of the Spaz Saturday Chronicles with the Lyrikal Murdarah. As opposed to a typical 24, 32, or even 48 bar freestyle, Soco gives three spazed out 16 bar verses in addition to a catchy hook.
Not a bad decision to wrap up the arsenal of freestyles with a full track expressing his lyrical talent and creativity in composing thought provoking music. Considering the title and message behind the track, not only does he kill off the collection of preceding freestyles, but through his lyrics, also lets the listeners know that he is here, and ready, to murder any beat presented to him. Bar-for-bar!
Soco Burns shared with Cali Bred that the reason he chose to wrap up the Spaz Saturday Chronicles after the ninth week is primarily because he is ready to go in on his upcoming mixtape and EP. In addition to working on the mixtape and EP, we know Soco is still working with the Black Card Boys and on a few other specialty projects. In the mean time, Cali Bred will continue to host the completed edition of the Spaz Saturday Chronicles and will be in tune with the latest updates from Soco Burns and all new West Coast Hip-Hop talent.
Now you know the routine, if interested in getting in touch with Soco for booking, features, or simply just want to let him know you’re feeling the music, you can reach him on Twitter, MySpace, or Email.
Spaz Saturday: Chronicle VIII
Download: Soco Burns – Know The Deal Freestyle
Apologies apologies, for not dropping Spaz Saturday on Saturday. Things have been pretty hectic over at Cali Bred. As we like to say around here, “It’s Crunch Time,” and Soco Burns has been experiencing the same himself. Back again however with the newest addition to the Spaz Saturday Chronicles with the Week 8 freestyle, Soco Burns presents Know the Deal Freestyle.
It seems that this West Coast Rapper chooses the titles of these freestyles intricately. After listening to this track a few times, the message behind the lyrics combined with a hard, beat knocker, definitely appear to be letting listeners ‘know the deal’ with Soco.
As far as an update on some Soco Burns news, he has informed Cali Bred that he has been in the studio with other West Coast rising stars including Ya Boy, Dubb, and Slap. This group actually just recently recorded a new song led by Dubb titled Look At Ya. The track can be found here and listened to at the bottom of this post. From what Soco has informed us, this group of Black Card Boys has a lot in store for West Coast Hip-Hop fans. Soco mentioned that Ya Boy has been itching to do a video for the new single which is planned to be filmed by our neighbor-Hoodz Finezt, Paper Filmz.
As usual, if you would like to get in touch with Soco for booking or a casual conversation, you can reach him on Twitter, MySpace, or through Email.
A Lady is Crowned | Miss CSUN ‘09
So for those of you who missed it, last Tuesday, the honorable men of Phi Delta Theta hosted the annual Miss CSUN Competitions at the Nordhoff Theater on the Cal State Northridge campus.
The competition consisted of seven participants from seven different sororities from the CSUN campus, including first time participating, Lambda Sigma Gamma. The sororities that participated in the competition included Alpha Omicron Pi, Alpha Xi Delta, Alpha Phi, Delta Delta Delta, Delta Zeta, Kappa Kappa Gamma, and again Lambda Sigma Gamma.
Each participant competed in several different competitions including: swimwear, talent, formal-wear, and question and answer. The event also included performances from CSUN Step Team and Hip-Hop Dance Team. Despite audio malfunction during the step team’s opening performance, the crowd cheered them on as they clapped and stomped to their own tune. The dance team also received a host of applause after their performance, which followed the brief intermission between the swimwear competition and formal-wear competition.
The participants included all of the following ladies and acts:
Miss Justine representing Alpha Omicron Pi. Originally from New York and currently in her fourth year at CSUN, also serving as Vice-President of Administration. She came out in a sporty multicolored one-piece, performed an upbeat dance show, and rocked a spicy-red gown.
Miss Melinda representing Alpha Xi Delta. Originally from the Orange County, serving in her third year with Alpha Xi Delta and currently a Liberal Studies major with ambitions of being an elementary school teacher. She decided to switch things up and came out with some scuba gear, cracked a host of jokes, and wore another hot-red gown.
Miss Claudia representing Alpha Phi. The youngest participant of all at eighteen years old and serving as a broadcast journalism major at CSUN. She came out in a lovely white two-piece, gave the crowd an early Christmas present with her “Santa Baby” dance, and wore a stunning, purple, reflective gown.
Miss Daniella representing Delta Delta Delta. Currently serving in her third year at CSUN and double majoring in Psychology and Child Development. She has ambitions of going to graduate school and currently works with children suffering from autism. She sported a sleek, black, one piece; wowed the audience with her Salvadorian shake down, and wore a lovely multi-blue gown that draped the floor.
Miss Ariel representing Delta Zeta. She has currently been involved with Delta Zeta for a year and is currently an Informational Systems-IT major. She came out in a sporty, pink two-piece, shook her and hips and hit the splits, and wore an elegant light-blue gown.
Miss Katie representing Kappa Kappa Gamma. She is currently in her first year with Kappa Kappa Gamma and majoring in Music. She is currently involved in pursuing a career in singing and has ambitions of ultimately being a producer. She switched things up by mixing her dual colored two-piece with some snow gear reflecting her hobby of snowboard. She also silenced the crowd with a solo, singing performance and came out in a tasteful, yellow gown, similar to Beauty in the famous movie, Beauty and the Beast.
Miss Jacky representing Lambda Sigma Gamma. She has been a member of Lambda Sigma Gamma since the Fall semester of 2007. She is currently a graduating, fourth-year, senior majoring in Psychology and an active participant on the CSUN cheer team for the last two years. Her future dreams are to work with children suffering from autism. Jacky tricked the crowd when she came out in a t-shirt with a characterized woman’s body which was hiding her sexy, white, two-piece. She wowed the audience with a stellar belly-dance performance and came out in a classy, black gown with a hint of shimmering stones.
Miss Alpha Xi Delta received Miss Congeniality
Miss Kappa Kappa Gamma received second runner-up
Miss Lambda Sigma Gamma received first runner-up
And the pageant winner was Miss Delta Delta Delta
Opinion: The pageant was excellent, from the opening acts and hosts keeping the audience entertained. To the outfits worn by each participant and raffled prizes. All-in-all, each participant did an excellent job and all the ladies deserve appreciation despite a ranking.
Spaz Saturday: Chronicle VII
Download: Soco Burns – Hard Freestyle
Soco Burns with some more week-to-week fire, dropping the seventh Spaz Saturday Freestyle. This week’s freestyle is titled “Hard Freestyle,” and after hearing it, definitely see why. Spitting with a slightly harder, angrier, tone, Soco expresses his frustrations through song yet again.
As far as some recent news, Soco Burns has informed Cali Bred that there is a new project that he will be working on. The project within itself is still Mr. Burns. However, linking up with a new producer, Mr. Burns will now be Soco’s official EP. The EP will consist of all original beats, don’t know who the producer is as of now, but as the new news floats in, we’ll definitely leak as we please.
In the mean time, Soco will be wrapping up the Spaz Saturday Chronicles most likely by the top of the year. So stay in tune for the latest and greatest and make sure to check back with us every Spaz Saturday.
To contact Soco for booking or a casual conversation, you can reach him on Twitter, MySpace, or through Email.
We Serve
On Thursday, November 19, CSUN’s United We Serve Volunteer Program brought out hundreds of items in front of the Oviatt Library. These non perishable food items had been collected through their food drive over the last month across the campus. The We Serve volunteers began their awareness campaign at the beginning of the month in honor of Homeless Awareness Month. CSUN’s Sundial described the food drive as the largest food drive the campus has ever seen.
The reason why We Serve placed the items collected in the food drive on the steps of the centrally located library was to allow the participants to visually see what their efforts created and literally, what they looked like. The ultimate outcome to be achieved from the food drive and demonstration was to feed as many unfortunate families and individuals as possible. To add to the aid of this less-fortunate group of people, We Serve also had goals of swaying people’s attitudes and perceptions of this large group of people.
In addition to the canned food drive demonstration, the We Serve Volunteer Program also hosted a Survive the Night event in attempts to motivate the involvement from participants. The Survive the Night event was a one night event where the participants experienced a homeless-like setting where they lacked the day-to-day comforts of food and shelter. We Serve has also planned to have some future events where they planned to feed the homeless.
Cali Bred Opinion: Definitely a great idea to display the efforts and bring awareness to prevalent issue. Cali Bred will also be keeping up with some of these future events and will continue to support CSUN’s United We Serve Volunteer Program.
Spaz Saturday: Chronicle VI
Download: Soco Burns – I’m Here Freestyle
Back at it again, Soco Burns drops the next freestyle to his arsenal of Spaz Saturday freestyles. This one is title “I’m Here Freestyle.” Obviously the message behind this freestyle is let the masses know that he is here, and not going anywhere.
As far as some recent news in the Spaz Saturday Chronicles, we have been informed by Soco that the agreement with Paper Films has unfortunately come to an end. Can’t really go into much detail as of why, but will confirm that it was not the result of a hostile situation. Soco Burns will continue to drop the weekly freestyles in addition to working on his mixtape, “Mr. Burns.”
To contact Soco for booking or a casual conversation, you can reach him on Twitter, MySpace, or through Email.
Spaz Saturday: Chronicle III & IV
Download: Soco Burns – Dat Shit
Download: Soco Burns – Cannon Freestyle
As you noticed, Spaz Saturday missed out on week three. Soco Burns has been pretty busy the last couple of weeks between balancing life outside of music (family and school) and working on his next mixtape. Soco expressed to me that with all the noise leaking in his headphones, it took a lot for him to complete both freestyles and video. Despite the pressures of life, Cali Bred and Soco Burns present week three freestyle, “Dat Shit,” and week four freestyle, “Cannon Freestyle.”
The second video in the Spaz Saturday Chronicles has been recorded and is currently in productions with Paper Films. Cali Bred and Soco Burns will be launching the video as soon as it comes back from editing. In the mean time feel free to download the latest Spaz Saturday freestyles.
Download: Soco Burns – Dat Shit
Download: Soco Burns – Cannon Freestyle
Lovin Cali
SicWest being a California native, born and raised in Inglewood for a little while and grew up in Torrance out of the South Bay. His background is very diverse, unique, and authentic. Actively engaged in the hip-hop arena of his alma mater North High, you could catch him simply zoning out, participating in any cypher, or simply challenging himself and any other MC in his path.
From the cafeteria to campus hallways and football concession to the quad, SicWest would always be playing and rhyming with words or kicking an “off-the-top” freestyle. Wearing the South Bay as his backpack and giving his culture a new face, SicWest is the artist you’ve been waiting for to take on this new generation of Hip-Hop culture.
SicWest recently dropped the video to the single Love Cali, which has been positioned on the Cali Bred homepage and About Us section since we’ve launched to harmonically describe what Cali Bred is all about. The video shoot, sponsored and produced by Southern Cali based Fly or Die Clothing, was spanned out for about a week and shot at various locations around Southern Cali. A few of these places included North High, Rodeo Drive, and of course the Pacific Beach. The video does a great job at depicting the “new breed of California Lifestyle.”
SicWest is also currently working on a mixtape with Fly or Die Clothing that will be titled “Fly or Die”. You can see SicWest sporting some Fly or Die gear throughout the video. The mixtape is “based on the basics of good and bad and daily routines and trials and tribulations of life.” SicWest went on to say, “In the beginning I wake up and basically walk through the different goods and evils in my life. Being what I see throughout the day, my depression, girl problems, and even the good times. It all ends with me trying to find my peace and serenity, ending with the anthem of pure satisfaction to me to close out the mixtape.”
SicWest’s “Fly or Die,” differs from most mixtapes by providing an album-like concept. The mixtape will contain a mixture of tracks: laid back, relaxed and heart-felt music with a collaboration of soul and head banging beats. “Fly or Die” provides a new feel of Hip-Hop and Cali Bred music culture combined. To sum up the under-construction mixtape, it is simply new, cutting edge, trendy, fresh, and definitely distinct. In the words of SicWest, “Simply cool, Simply fresh, Simply South Bay, Simply Cali Bred, Simply SicWest!”
Nightmare on Del Playa Drive (UCSB/IV)
When it comes to celebrating Halloween in California, University of California, Santa Barbara is definitely an elite campus ranked amongst the other UC’s and CSU’s.
Cali Bred decided to go up to the middle of Cali and see exactly how they like to get down, and let us say, Santa Barbara definitely gets down. Close to 50,000 California natives from Northern Cali, Southern Cali, and the local areas filled Del Playa Drive dressed in some amazing costumes including Pac-Man and the ghosts and the Girls Gone Wild film crew.
For the most part, things were kept under control, and the many students and other attendees were able to enjoy themselves in innocent, intoxicated, fun. Small packs of police officers monitored the sea of people, making sure there was no public drinking going on or any irate individuals trying to induce a scuffle. However, despite the attendees being aware of the police force on hand, this day of the year Santa Barbara probably hits their ticket quota for the remainder of the year.
Lining Del Playa Drive were hundreds of homes and apartment units belonging to Isla Vista locals and UCSB Greek Societies. Amongst these different residents, you could find a different party to attend and take some time off the crowded streets. Despite the comfort of the home, most visitors opted to spend their night patrolling the streets. In addition to the high energy going on down Del Playa Drive, the local hotels and motels also saw their own recreations of this major event.
All in all, the trip to Santa Barbara for Halloween is definitely something we recommend you get a chance to experience. If you would like to contact Cali Bred about the experience and tips for your trip, feel free to contact us or any peers you have in the area or that may have experienced the “Nightmare on Del Playa Drive” themselves.
The BG Classic
The BG Classic
Friday November 6, 2009
9:00pm – 2:00am
Hollywood Live
6655 Santa Monica Boulevard
Hollywood, CA 90038
2000 People Capacity
2 Dance Floors
8 Fully Stocked Bars
2 Huge Smoking Patios
5 Visual Monitors
Valet Parking
Dress Code Strictly Enforced


To get on the guest list, please email LiveArena@yahoo.com.
If you would like to buy your ticket early at a discounted rate, contact the following people:
David (818) 400-9724
Keith (646) 824-5938
Kenny (707) 980-9761
Steve-O (323) 627-7364
You can also feel free to contact Cali Bred.
Long Range
Not a bad way to start off a Friday night. Hit up the Firing Line indoor shooting range for a little bit.
Walked in thinking we would all be able to shoot, make sure you stay out of trouble or you’ll end up sitting behind the glass like that guy lol. The range had 20+ different guns to choose from, including rifles and handguns. If you own a shotgun, more than welcome to bring it and fire their rounds. They also had a few Mossberg Shotguns for sale. The guys who work there are also pretty cool too. Cali Bred recommendation would be to check out the Kimber .45.
If you’re interested in going to Firing Line indoor shooting range, they can be found at: 18348 Eddy St., Northridge, 91324. Or you can give them a call at: (818) 349-1420. Hours of operation are from 12noon to 10pm Monday through Friday and 10am to 10pm Saturday and Sunday.
If you would also like to make your voice heard, act now on AB962 and SB585. More information on these bills can be found at Cal Guns. Be sVperb, and get your voice heard.
Unstoppable Start
The nonstop has officially began as of approximately 6pm (Pacific time of course), September 20, 2009.
Over the weekend I had a chance to link up with the man behind this sVperb URL you’ve seen attached to all the Cali Bred postings. In a nut shell, real recognized real. Two young entrepreneurs with their eyes set on getting their voices heard and doing something many are scared to do. Mister sVperb opened up to me as if I were one of his own, sharing with me where it all comes from. His drive, the energy, his fascination mixed with persistence and consistence, I can’t do nothing more than admire the guy. With The Superb Label being based out of Los Angeles, California, Cali Bred plans on working very closely with Le Unstoppables in efforts of seeing some valuable return for the both brand identities.
The day of launch, September 20, 2009, sVperb offered free shipping on all purchases through the web domain (thesuperblabel.com). Mister sVperb explained to me that the line would be distributed in a handful of retailers nationwide and through the online database. The quantity of units to sale through the online shop is limited to an amount sufficient for those who choose to be sVperb and unstoppable.
From personally keeping tabs on the website itself since the brand first caught my attention on myspace, I’ve seen the site go through many changes in a short period of time. The site now hosts a user friendly flash powered format featuring a music player and eye catchy photos of real models rocking the apparel in real places on the homepage. From the homepage, you can navigate through to find out more about the sVperb vision, check out the blog, shop online, contact sVperb, or even find out where you can find sVperb near you.
Below is the Fall 09 Look Book/Press Release:
“Superb opens up the book to its first chapter and unveils their highly anticipated Fall 2009 collection. Based out of Los Angeles, Superb delivers a dark aesthetic with a signature take that is refreshing. The initial drop includes an intricate set of graphic tees and two crewnecks, while a second delivery en route will be focused more on the cooling weather with a number of fleece present. Having already established a decent following and a great buzz, Superb is a promising new company surely here to leave a mark.
The collection will be available on Superb’s website at www.thesuperblabel.com and other soon-to-be announced retailers.”




Cali Bred will be working closely with sVperb in its future and on going success. Check back in with Cali Bred for any and all sVperb and West Coast Cali updates. And if you’re sVperb, make sure you cop a fit and let everyone know. Don’t forget a second delivery of new styles is set to drop within the next month, so check back for that as well.
One Day At A Time
So I’m still playing with this whole lifestyle idea. The purpose of posting blog entries such as this one and the Who Says You Can’t Wear White After Labor Day is to get you familiar with the Cali Bred lifestyle. Aside from these day-to-day activities and smaller events, I have been networking with some other Cali Breeds who posses some other talents. Just being patient and lining up the proper approach of conglomerating and introducing their different works and how they reflect this same sVperb Cali Bred lifestyle. So within the upcoming months, hopefully weeks, Cali Bred will be introducing to you some sVperb Cali Breeds. With that, I leave it to you to discover where you natural talent lies.

































































