Lovin Cali
SicWest being a California native, born and raised in Inglewood for a little while and grew up in Torrance out of the South Bay. His background is very diverse, unique, and authentic. Actively engaged in the hip-hop arena of his alma mater North High, you could catch him simply zoning out, participating in any cypher, or simply challenging himself and any other MC in his path.
From the cafeteria to campus hallways and football concession to the quad, SicWest would always be playing and rhyming with words or kicking an “off-the-top” freestyle. Wearing the South Bay as his backpack and giving his culture a new face, SicWest is the artist you’ve been waiting for to take on this new generation of Hip-Hop culture.
SicWest recently dropped the video to the single Love Cali, which has been positioned on the Cali Bred homepage and About Us section since we’ve launched to harmonically describe what Cali Bred is all about. The video shoot, sponsored and produced by Southern Cali based Fly or Die Clothing, was spanned out for about a week and shot at various locations around Southern Cali. A few of these places included North High, Rodeo Drive, and of course the Pacific Beach. The video does a great job at depicting the “new breed of California Lifestyle.”
SicWest is also currently working on a mixtape with Fly or Die Clothing that will be titled “Fly or Die”. You can see SicWest sporting some Fly or Die gear throughout the video. The mixtape is “based on the basics of good and bad and daily routines and trials and tribulations of life.” SicWest went on to say, “In the beginning I wake up and basically walk through the different goods and evils in my life. Being what I see throughout the day, my depression, girl problems, and even the good times. It all ends with me trying to find my peace and serenity, ending with the anthem of pure satisfaction to me to close out the mixtape.”
SicWest’s “Fly or Die,” differs from most mixtapes by providing an album-like concept. The mixtape will contain a mixture of tracks: laid back, relaxed and heart-felt music with a collaboration of soul and head banging beats. “Fly or Die” provides a new feel of Hip-Hop and Cali Bred music culture combined. To sum up the under-construction mixtape, it is simply new, cutting edge, trendy, fresh, and definitely distinct. In the words of SicWest, “Simply cool, Simply fresh, Simply South Bay, Simply Cali Bred, Simply SicWest!”
Unstoppable Start
The nonstop has officially began as of approximately 6pm (Pacific time of course), September 20, 2009.
Over the weekend I had a chance to link up with the man behind this sVperb URL you’ve seen attached to all the Cali Bred postings. In a nut shell, real recognized real. Two young entrepreneurs with their eyes set on getting their voices heard and doing something many are scared to do. Mister sVperb opened up to me as if I were one of his own, sharing with me where it all comes from. His drive, the energy, his fascination mixed with persistence and consistence, I can’t do nothing more than admire the guy. With The Superb Label being based out of Los Angeles, California, Cali Bred plans on working very closely with Le Unstoppables in efforts of seeing some valuable return for the both brand identities.
The day of launch, September 20, 2009, sVperb offered free shipping on all purchases through the web domain (thesuperblabel.com). Mister sVperb explained to me that the line would be distributed in a handful of retailers nationwide and through the online database. The quantity of units to sale through the online shop is limited to an amount sufficient for those who choose to be sVperb and unstoppable.
From personally keeping tabs on the website itself since the brand first caught my attention on myspace, I’ve seen the site go through many changes in a short period of time. The site now hosts a user friendly flash powered format featuring a music player and eye catchy photos of real models rocking the apparel in real places on the homepage. From the homepage, you can navigate through to find out more about the sVperb vision, check out the blog, shop online, contact sVperb, or even find out where you can find sVperb near you.
Below is the Fall 09 Look Book/Press Release:
“Superb opens up the book to its first chapter and unveils their highly anticipated Fall 2009 collection. Based out of Los Angeles, Superb delivers a dark aesthetic with a signature take that is refreshing. The initial drop includes an intricate set of graphic tees and two crewnecks, while a second delivery en route will be focused more on the cooling weather with a number of fleece present. Having already established a decent following and a great buzz, Superb is a promising new company surely here to leave a mark.
The collection will be available on Superb’s website at www.thesuperblabel.com and other soon-to-be announced retailers.”
Cali Bred will be working closely with sVperb in its future and on going success. Check back in with Cali Bred for any and all sVperb and West Coast Cali updates. And if you’re sVperb, make sure you cop a fit and let everyone know. Don’t forget a second delivery of new styles is set to drop within the next month, so check back for that as well.